This will be a work-in-progress piece. Currently recruiting research participants! 1 hr face-to-face time with me talking about your experience with Jawbone and I will compensate you! Email me at contact@wangyunyi.com
Lately I’m working on a project for my UX Design Course. We were ask to pick a topic ourselves, and I chose to research user experience and potentially redesign Jawbone’s UP iOS app. Jawbone is a consumer technology and wearable device company, and Jawbone UP24 is a wearable tracking device that Jawbone released in 2014.
Discovery Analysis
1.Problem Statement
Since the tracker itself does not have a screen, users have to rely on the mobile app to see data collected from the tracker they wear. Based on my personal experience and Apple Store app reviews, I have come up with a few assumptions on the problem statement, but I won’t list here since I am still in the process of doing user research at this moment.
2. Business Goals
- Encourage user to stay active, lose weight and sleep more
- Educate users about health wellbeing
- Help users utilize Jawbone products and continue using them
- Collect user health and lifestyle data
- Promote in-app purchase
Reference Article
3. Competitive Analysis
4. Content Strategy
User Research
Methods: Contexal Inquiry & User Interview
Outcome: user goals & tasks, Personas
Sketch & Prototyping
first wireframe draft of Sleeps Panel:
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